Interview with the prolific Barcelona-based Folch Studio
It’s now old news that the media landscape has completely been upended by the emergence of social media and consumer’s increasing savviness in reading between the lines. Brands and institutions need to dig deeper and stay ahead of the game if they want to retain their relevance in this ever-shifting environment. Folch studio, known for its avant-garde editorial design creations like Odiseo and Eldorado, has evolved from the mere title of a design studio, into one that is at the forefront of strategic narrative design. Afsaneh Angelina Rafii in conversation with Albert Folch and Rafa Martinez finds out what that means exactly.
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